A computer-readable storage medium having computer-executable instructions for managing a search query over a network, the computer-executable instructions when installed onto a computing device enable the computing device to perform actions, comprising:

receiving a search query from a client device;

parsing the search query into at least one primary search term, and zero or more location modifiers;

determining a physical location based, in part, on the zero or more location modifiers;

refining the search query based on the at least one primary search term and the determined physical location; and

performing a search using the refined search query.