A method of performing a search query over a network, comprising:

sending, from a mobile device, a search query having a primary search term;

determining, by the server device, a physical location based, in part, on zero or more implicit location modifiers within the search query;

refining, by the server device, the search query based on the primary search term and the determined physical location;

performing at least one search using the refined search query; and

providing at least one search results to the mobile device over the network.