A system that is operative to manage a search query over a network, comprising:

a client device that is configured and arranged to enable actions, including:

sending a search query over the network; and

receiving a search result based on the refined search query; and

a network device that is configured and arranged to perform actions, including:

receiving the search query from the client device;

parsing the search query into at least one primary search term, and zero or more location modifiers;

if a location modifier is parsed from the search query:

determining a physical location based, in part, on the location modifier,

refining the search query based on the at least one primary search term and the determined physical location; and

performing a search using the refined search query.